German solar distributor Memodo expects solar PV module prices to continue down in Europe. Image: Ben Willis.
A leading German solar distributor has predicted “crazy” ongoing pricing pressures in Europe as the PV industry continues to face huge product oversupply and competition prompted by the easing of the recent energy crisis in Europe.
Speaking on the first day of the Intersolar 2024 conference yesterday, Daniel Schmitt, CEO of Bavaria-based equipment supplier Memodo, said the current intense competition at all levels of the PV industry would persist with prices having not yet reached rock bottom.